Saving Nature With Behavioral Science

Erik Thulin

Environmental challenges are fundamentally people challenges. If we want to protect nature, we often need people to cooperate. Erik Thulin, Behavioral Scientist at Rare, shares a three-step process for applying psychological insights to overcome the challenges we face in acting cooperatively, so humanity and nature thrive.

Erik Thulin

Erik Thulin is the applied behavioral science lead at Rare, a global non-profit focusing on inspiring behavior change so people and nature thrive. Based in Rare’s Center for Behavior and the Environment, Erik directs the organization’s behavioral research agenda. He focuses on bridging the academic-practice gap through collaborations with research partners and environmental practitioners within and outside of Rare. Previous to joining the Center, Erik worked as a postdoctoral researcher at the University of Pennsylvania Social Norms Group, developing measurement and behavioral intervention strategies in the development sector and teaching behavioral economics.
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