Harnessing Reputations To Inspire Altruism

Erez Yoeli

How can you motivate people to give to charity, conserve resources, vote, volunteer — or generally to do more good for others? Erez Yoeli, MIT research scientist and Director of the Applied Cooperation Team, shares a simple checklist for “harnessing reputations” that gets surprising results.

Erez Yoeli

Erez Yoeli is a research scientist at MIT and the Director of the Applied Cooperation Team. He uses game theory to study puzzling aspects of people’s sense of rights, ethics, and altruism, then applies the lessons from this work to addressing real-world problems like increasing energy conservation, improving antibiotic adherence, and reducing smoking in public places.
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