Certainty Inspires Action

Laura Gee

How can we inspire people, and in particular women, to action? By providing more certainty about what they are about to undertake. Laura Gee, Assistant Professor of Economics at Tufts University, explains how small increases in certainty can have a big impact on getting more women in the workforce.

Laura Gee

Laura Gee is an Assistant Professor of Economics at Tufts University. Her research is in behavioral economics, with a particular focus on how individual decision-making is influenced by group dynamics. Her studies rely on both lab and field experiments, as well as observational data. She has published articles in peer-reviewed journals including the Journal of Labor Economics, the Journal of Public Economics, Management Science, and Experimental Economics. Her research has also been written about in the popular press in outlets such as CBS News, Fast Company, and Forbes.
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