Tricia Wang Speaking

The Cost of Missing Something

Tricia Wang

Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.

Tricia Wang

Tricia Wang

Tricia Wang is a global technology ethnographer and the co-founder of Constellate Data. She advises organizations on integrating Big Data with what she calls Thick Data, having helped improve the strategy, policy, products and services for groups including P&G, IDEO, Nokia, Microsoft, Kickstart, the United Nations and NASA. As a tech researcher, she seeks to understand how technology makes us more human. Her research spans from China to social media and most recently, virtual reality.
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