After Hugo Campos fainted on a train platform one day, he was twice medically misdiagnosed and subsequently became implanted with a cardiac defibrillator. This made Campos realize how crucial it is for patients to engage in their own health care and in shared decision-making with clinicians.
In the months that followed, Campos started a blog, founded the ICD User Group and embraced a new world of patient advocacy through social media. Campos is passionate about participatory medicine, connected health and patient empowerment through the use of technology. He also advocates for the rights of patients with pacemakers and implantable defibrillators to gain electronic access to the data collected by their cardiac devices.
A native of Rio de Janeiro, Campos moved to the United States in the early 1990s to study graphic arts. He’s worked in many roles at big and small marketing and advertising agencies in the San Francisco Bay Area. He resides in Oakland, California.