Ashley Whillans is an assistant professor at Harvard Business School in the Negotiation, Organizations & Markets Unit, teaching the Negotiations course to MBA students. She studies how people navigate trade-offs between time and money. Her ongoing research investigates whether (and how) intangible incentives, such as experiential and time-saving rewards, affect employee motivation and well-being. In 2015 and 2018, she was named a Rising Star of Behavioral Science by the International Behavioral Exchange and the Behavioral Science and Policy Association. In 2016, she co-founded the Department of Behavioral Science in the Policy, Innovation, and Engagement Division of the British Columbia Public Service.
Her research has been published in numerous academic journals and popular media outlets including Harvard Business Review, The New York Times, The Wall Street Journal, and The Washington Post. Professor Whillans earned her BA, MA, and PhD in Social Psychology from the University of British Columbia. Prior to joining HBS, she was a visiting scholar at the University of Chicago Booth School of Business. Professor Whillans has also enjoyed an acting career, attending London’s Royal Academy of Dramatic Arts, and appearing most notably in the 2007 comedy film Juno.
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Harvard Business Review
Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will -
Journal of Social and Personal Relationships
Valuing time over money is associated with greater social connection -
Social Influence
Overcoming barriers to time-saving: reminders of future busyness encourage consumers to buy time
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Quartz at Work
The scientifically proven best ways to spend time if you want to be happy -
Behavioral Scientist
To Promote Happiness, Choose Time Over Money -
Wall Street Journal
If You Want to Feel Better, Spend Money on Saving Time -
Proceedings of the National Academy of Sciences of the United States of America
Buying time promotes happiness -
Social Psychological & Personality Science
Valuing Time Over Money Is Associated with Greater Happiness